SEO Analysis

Technical SEO Audit Checklist
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SEO Analysis For Google Page 1


Every Search Engine Keyword ranking journey always begin with an SEO analysis of your web site, this is why we have provided an automated SEO tool that executes a comprehensive technical seo audit via top industry SEO Checklist in correlation to the phrase keyword you want to rank on Google page one. SEO WEB ANALYST®™ on-page optimization tool is a powerful software that provides indepth technical audit of a web page trying to rank for a specific keyword on search engine. Utilize over 50 on page optimization metrics to score your web site performance against existing top 10 web sites ranking on the first page of Google, for the same keyword phrase you are optimizing for search engine.

The SEO Audit Checklist - 20 Major Factors


We have provided you with a DIY SEO checklist for on-page search engine optimization criteria you will need to execute on your webpage. These are classified as major factors because they are of high priority when optimizing your website for keyword ranking, also the order of arrangement is not of their importance.

On Page SEO Checklist Major Factors:
  • Data Meta Tags
  • Headline Tags
  • Title Optimization
  • HTML Semantic Elements
  • Server Speed on Browers
  • Page Speed (Desktop/Mobile)
  • Broken Links (404)
  • Keyword Difficulty Index
  • NoFollow DoFollow
  • Keyword Positioning
  • Web page Readability
  • Keyword Density
  • Media Optimization
  • Mobile Responsiveness
  • Sitemap/Robot.txt Creation
  • Google Index Pages
  • Domain/URL Optimization
  • (SSL) HTTPS Domain/URL
  • Domain/Page Authority
  • Outbound/Inbound Link
Data Meta tags are practically used for on-page structuring of your site's elements, which enables optimized web pages for better indexing by search engines, they are located in the HEAD tag region of a web page and are crticial factors for SEO.

The use of correct meta tags to define a character set, page description, keywords, author of the document, and viewport settings among other meta sets like schema metadata and social meta tags (Which is a meta representation of your typical meta tags, but for social media sites eg Facebook, Linkedin, and Twitter).

Recommended Read: 13 Meta Tags For SEO keyword Ranking
Heading Tags are very important in your content optimization for on-page SEO, they are more than references tags, they offer the importance of a headline in succinct to the body that will be the content of the context (Headline). We have up to six tags under the heading tags from H1 to H6 and they are used to relate importance from very important to the least important. The way you use the headline tags is also important in SEO and is classified as a critical factor, there is an amount of H1 tags that are recommended to be on your web page and their placement also matters.
Title optimization is part of Content Optimization where the lenght of your title words are counted, a preferrable character count of 50 to 60 is acceptable and this includes spacing, alphabetic and numeric characters. It is a bad idea to include some irrelvant characters eg using  or and when you can simply use the pipe character "|" or "&" to reduce the amount of pixel required to display all your title correctly without truncating, you can only add special characters when you do not exceed the required length and this characters represents your brand. There is also the matter of stop words like its, a, and, or, etc to mention a few, it is advise to keep them at a minimal as they eat up space and have zero value to search queries, these set of words are ignored by search engines results. But as a blog or content writer You might find them useful to pass information or complete Title message, hence the reduce usage of these words are significant, due to limited Title space.
The Html Structure are the standard markup language for creating Web pages, while a semantic html structure are elements with a meaning, Examples of non-semantic elements: div and span - Tells nothing about its content. Examples of semantic elements: form, table, and article - Clearly defines its content, so an SEO Html Semantic structure are elements that are similar to the functions of headline tags, they emphasize, bold, and makes it easy for search engine to pick up functioning keywords from your web page content, to simply put, they highlight the important keywords. These syntax importance do vary as well like the heading tags, with the emphasis or highlight tags being more important eg b, i, mark, cite, dfn, em, strong, ul (ol, il) than other semantic tags with lesser SEO prefrence like article, aside, details, fig caption, figure, footer, header, main, mark, nav, section, summary, time etc, these are used to define parts of a webpage.
Google wants its users to have a faster loading site that does not take longer than 3 seconds. There are a lot of factors that affect the loading speed of a web page, from the size of the page to the loading structure of each page element and rendering. There are several methods to improve your web page speed, from server-side to minifying and caching from the browser side.
One of the most popular means of increasing server size-speed is to use gzip compression, which is the automated method of reducing the size of files like images, CSS, HTML, text-based files, js, etc from the server-side in order to increase the loading time of a webpage by reducing the size.
Recommended Read: Different Caching Techniques in php
The page speed of your website is not the same as server speed, because server speed tends to optimize the size of your page while page speed amplifies the time it takes your page to render on different viewport devices, page speed is more of user experience oriented, from responsiveness to resources loading time. If you consider fixing all issues that are recommended on the page speed testing platform, you will find out that it helps reduce bounce rates and can increase click-through rates of your Search Engine Ranking.
Recommended Read: Web Page Speed Optimization (Case Study)
Broken links can be a nuissance with your website user experience not to mention it's SEO authenticity, this is why broken links are regarded as a major factor in SEO, and having a steady check for broken links can be a daunting task especially for dynamic websites like cms platforms. If you run a news website or a curating platform you will understand the need to always check for broken links, even sometimes a normal webpage can give off the 404 error page due to miscongiguration from server or htaccess file, broken links can come from outbound or inbound links, and resolving them as quickly as possible can help retain your seo values for your website.
Apart from the broken link result being displayed on our SEO Analysis tool, we do have a stand alone Broken link validator tool whose job is to run series of validation checks on your given URL and present succinct results, the features varies per package subscribe to.
Keyword difficulty index (KEI) or score is a way of measuring the effectivness of your webpage URL to rank for a specific keyword on search engines, this measurement is designated as easy, medium and hard...with each defining the required metrics expected to possibly rank your keyword on the top ten search engine results.
The KEI takes into account the demand and supply for a keyword phrase and also the authority of current ranking pages on search engine along side their links, and content quality of these websites among other SEO factors in comparation to your webpage URL.
The DoFollow and NoFollow tags are ways you improve your internal and external link structure on your website, by simply using the NoFollow in your links to instruct search engine spider not to crawl the link. Mostly dofollow are normally used for external link building, having too many of dofollow links pointing to your website is not recommended as it sends a negative signal to Google that your website is not link worthy. A fair balance of dofollow and nofollow links are a powerful combination to balance the potency and having your linkbuilding look natural, the best combination number of links on a single page should not exceed hundred.

On a lighter note, a DoFollow link require no tags to be placed in their URLs, some dofollows are used naturally on home pages as anchor text found on the navigation section of your website, about us etc search engines can deduce howmany links you have deep structurally from your home page. So it is highly important to let the searchengines know which of your pages on your website are important. And lastly dofollow links always pass juice from link building executed on a page that has good high authority.
The Position of Keywords matters in SEO as it is mostly recommended that you place your most prominent keywords within your first paragraph sentences in your description, your body content and also your "Above the fold" H1 tags headlines.

Take a cue from the Google image above, it shows a good example of ranking keywords with refrence to keyword matching, but with the keywords being placed as the first word in the sentence located in the title tag.
Page Readability Score refers to how your content are being structured are they easy to understand and what lebel of intellegence is required to assimilate your website content, that's Readability score.

We use the Flesch reading ease score, a recognized method for ascertaining the readability of a text. The average sentence length as well as the average number of syllables per word are determined, with both then used to calculate the Flesch score based on the formula: 206.835 - 1.015 * x - 84.6 * y, where x is the average sentence length and y is the number of syllables per word.
The Flesch reading ease score indicates how readable a portion of text is, ranging from 0 (very difficult to read) to 100 (very easy to read). Depending on your text readbility a numeric score will be assigned to your text analysis tagged with a suitable refrence description (readbility level required to understand your text).
The readability score shows which groups of people your text is best suited for. If your target group is primarily academics, an article with a lower readability score will be more appropriate. On the other hand, should your target audience be the general public, that same article would be too difficult for the majority of them to appreciate.
The Keyword density of a web site page is measure by counting the occurrance of a set of keywords on a page and then divide that number of keyword occurance by the total numbe of words found on the page. If you are raning for a keyword on search engine you then need to note the keyword densiity of certain keywords, as it helps to provide you some sense of direction with your keyword content, whether it is off key or not. Hence, you can now set the right keyword to aim for your web page content.
Image optimization is in two parts, one you need to specify the height and width of your image, which is a basic rule but most webmaster do forget this, along side the use of ALT tags to add description of the image. The second part of image optimization is the use of compressing files to reduce the size of that image without losing too much of it's pixel quality, this is done either manually

via image editor tools or via the server side by using mod_deflate and Gzip compress, or better still you utilize a combination of both.
Your users are not only found on laptops or desktops, infact the mobile online users quite as too many digits to over the desktop users, so, when it comes to mobile responsiveness we need to look at how a webpage display correctly with out stretching it's images out of focus or a roken css display of web elements. Your web page should be viewable on all standard view ports and have a good user experience when navigating through the web site. We measure your web site properties in terms of font, button elements, and display view ports to determine if a website is better designed for mobile viewers.
The use of sitemaps and robots.txt files are a major SEO ranking factor. With out the use of sitemaps it becomes difficulty for search engines to priotize your URLs, and there is also a greater chance that irrelevant URLs on your website will probably be ranking for your brand name, eg your policy pages ranking as number one for your brand name instead of your home page.
Now this is one of the reason why you are require to create a sitemap of your entire website URL structure for easy indexing and spidering of important pages of your websites. It is ludacris as some tend to think that not having a sitemap affects the way your link structure are being read, and since the first thing a search engine spider looks for is the robots.txt to know which directories on your site it is barred from indexing, it is quite neccessary to add the sitemap in there as well. A robots.txt defines and restrict the folders or path on your server you want to denie a search engine from accessing, ultimatley having both files are great, but th use of robots.txt is simply for a faster indexing instructions, with out it, you can still rank if you have a well update sitemap.

Recommended Read: 13 Meta Tags For SEO keyword Ranking
Just as the sitemap is relevant to SEO, the same with the number of index pages you have on search engines, you may wonder why does this matter?. The number of index pages you have on search engines tells you how much traffic you could actually earn from possible ranking keywords if they are well optimized for keyword variances pertinent to the page contents. For instance, you have a website that is well-indexed on Google and you have 500 pages indexed, with over 490 being dynamic pages, you can figure if you rank for a single keyword on each, this equates to 500 possible traffic reach in a month for that website. Furthermore, the more index pages you have for your niche market or business will only send a strong signal about your authority on the subject. Your domain can't be saying one thing and your web content is on another...you need to understand if you are a News website then you need to have a focus keyword and not be a jack of all trades.
Domain and URL optimization are basically the way you use your focus keywords in your domain and URL structure, you can take a look at the image for a better understanding. Branded domainsmay have issues with placing their focus keywords in their domain name, but this can be rectify via subdomain names (I will prefer a use of URL keywords rather than a subdomain), with this you can still optimize, but the idea of using a subdomain with your keywords is not advisable as you tend to be contesting against domain authority for each page rather than passing domain juice from example.com to example.com/keyword you will have to contend with building another domain authority for keyword.domain.com as this is seen as another domain entity.

You should consider not using underscores "_" but rather hypens "-" in your domain structure to link words also bad spelling words are not good for optimization, with a domain length not surpassing 8 words (even though search engines do not lay so much empahsises on this, it has be observed that shorter domain with URLs (keywords) do rank higher than their longer counterpart). Also consider your keyword position and URL structure, it is best to organize your urls under categories, either domain.com/car/car-paint or domain.com/date/car-paint, this two examples are unique and one is best suited for an ecommerce and the other is for a blog, adding date to your blog URL makes it stand out for psot that are fresh, search engines place a lot of prefrence for fresh contents, if you have a high quality content that is fresh I can tell you it will rank easily for broad keywords or keyword matches on search engines.
A URL or domain with the HTTPS prefix do have a better chance of improving keyword ranking compared to non-HTTPS websites. HTTPS are security protocols assigend certificates that are electronically signed to a website domain name, which provides security cookies to web browsers to identify the domain name and to tag it has a secured website for visit.

It gradually became a web standard for all prominent website to handle their protocol request via the HTTPS and thus enhance their ranking positionning as well, as newer browser versions do provide warning signs prior visiting a website without HTTPS, which can cause a lot of abandon visit and hence affect organic ranking of such websites position on search engines. Although HTTPS is not a must or requirement for ranking, but it can surely be a boost for your keyword ranking if your website domain name do carries the HTTPS prefix, as lots of SEO webmasters can attest to this fact, that after adding the HTTPS prefix they saw an improvement in their SERP for their respective keywords.
The Domain Authority (DA) is a ranking score given to a website domain name that predicts how likely an occurrence a website will rank on the search engine. This allows you to measure your SEO efficacy from a score of 1 to 100, with a higher score reflecting a greater probability of ranking on search engine ranking pages, the domain authority is a ranking index that was developed by MOZ as an SEO factor.

While the page authority (PA) was developed to replace the Google Page Rank factor that was discontinued by Google, similar to the DA, it tends to predict how well a page will rank on the SERP with its ranking ranging from 1 to 100 as well, with a higher score reflecting a greater probability of ranking on search engines ranking pages, the page authority is a ranking index that was developed by MOZ as an SEO factor.
The Outbound/Inbound links simply referrs to a website structural links which involve both internal and external links pointing to it, eg your home page may have more than 20 inbound links and 5 outbound links all pointing to the same home page, hence this makes the page a high priority page for search engine indexing, simply make sure your outbound links pointing outside are to other website pages that are of high relevancy to your page as well.

Inbound links are used mostly by bloggers or content creators as well to point to indepth pages or old post, inother to get them re-indexed, also the, inbound links can also be classified as links from other websites and they carry weight if they are from authoritative domain and page. Do not over optimize your page with too many outbound and inbound links as any type of link for a webpage should not exceed 100, which is now used as a rule of thumb of link building for keyword SERP.

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The SEO Audit Checklist - 32 Minor Factors


Use the listed SEO Checklist to guide you with your web site optimization factors, the following are classified as minor factors because they carry minute weight but are still considered relevant among search engine optimization factors unlike the unlisted 8 lower factors. Why not have all this SEO Work checklist executed automatically for you to analyze your webpage optimization, accompany with an SEO Score to determine your performance?. Give our seo analysis tool a trial with our 14 Days free registration account below.

On Page SEO Checklist Minor Factors:
  • Web Site Traffic
  • Social Media Popularity
  • Custom Error Pages
  • W3C Validation
  • Deprecated HTML Codes
  • Link Stability
  • Domain History
  • Directory Listings
  • IP Canonicalization
  • Text/HTML Ratio
  • Favicon logo
  • Domain IP
  • WHOIS Information
  • Web page Declaration
  • Description Length
  • Emphasis HTML Tags
  • Header Security Response
  • Content Freshness
  • Breadcrumbs Structure
  • Content Optimization
  • LSI Keywords
  • Word Count
  • Country Specific TLD
  • Website Online Reviews
  • Email Obfuscation
  • Local Search Mapping
  • Content Syndication
  • Duplicate Content
  • Organic Keyword CTR
  • Page Accessibility
  • Server Signature
  • Anchor Text Link
The website traffic is considered as a minor SEO factor. But using it as a yardstick for keyword comparisim among top ten rankings on search engine as been an effective metric on it's own, making it relevant that your website doesnot rely only on search engines for traffic generation.
With social media popularity we can envisage how well your website awareness online is growing. With social media accounts linked to your website, it signals that you are active on most platforms where your target audience are mostly engaged and you are utilizing same platform to drive engagement to your website.

The social popularity is not an seo factor but rather a website traffic metrics, that denote a website is also linked to toher traffic generating websites, as search engines now take top social platform post as authoritative eg recommendations and reviews. So having a social presence online is a very positive signal to search engines.
Having a custom 404 error page doesnot impact on your SEO ranking. Custom error pages enable you to customize the pages that are displayed when an error occurs. Not only do they make your website more professional, they can also save you from losing visits to your site. If a visitor sees a generic error page, they are likely to leave your site. Hence increase the likelyhood of your visitors going back to the search engine and clicking on another website on the SERP, this sends a wrong signal to search engine tat your website is not a pertinent page for the keyword you are being ranked for, when this becomes an habit with more search visitors to that same page.
W3C validation is the process of checking your website's code to determine if it follows the correct formatting standards. Failure to validate your code against these standards could mean your website suffers errors or your traffic numbers aren't as high as they could be due to poor readability.
Generally, "deprecated" means something disapproved. In IT, deprecated elements are those elements that are allowed, but not recommended and are being replaced by newer ones. So, a "deprecated code" means that it is not recommended to use as there is a better alternative in that software to use instead. For SEO it only means the aspect of user usability will be affected if a code is no longer working or a browser cannot handle the request when it has been removed from its features eg Flash videos are no longer used by new browsers alongside other codes eg "center", it is encouraging to use CSS to style your elements nowadays.
Link stability or velocity is the speed at which backlinks to your domain or website are added and lost over a specific period of time. It's most commonly measured in the number of new links obtained per month versus the number lost. This activity is referred to as link-building or backlinking, which are essentially the same thing. So having too many backlink build-ups and losing them at the same time spells spammy link building, which is harmful to SEO especially if they are link farms generated with low quality or relevancy to your page in question. It is a good practice t monitor your link building and the type of links that are being discovered on your website pages.
The domain age of a website is considered a minor SEO factor but quite relevant for authroitative and highly competitive keywords, this SEO factor takes a look at the history a website has left behind as foot prints.
Most website owners donot realize that a domain name with a pass negative record or as been affected by strict ban is not worth SEO work, most domain names are recycled after a lot of negative effect on the web, while some are basically due to rebranding or being bought over, the age and type of domain matters whenit comes to the efficacy of your focus keyword ranking on search engines, it is quite a rare deal but better yet to be cautious.
The Directory Listing use to be a major SEO factor that contributed to SEO ranking, but nowadays it has lost it's potency due to abusive usage. Having a directory listing is still consider an SEO factor and also provides reputable link back if you are able to link on auhtoritative directories in your industry. One of the oldest directory listing is DMOZ created by Yahoo, there are other directory lisitng sites you can easily link to as well, even software sites, forum, business directories etc, they provide recommendation and reputation index for a website.
IP Canonicalization can be a major SEO factor for targeting local keyword ranking and can be a cause of great SEO issues, especially for URLs with duplicate content during search engine indexing. IP canonicalization is the process of ensuring that your domain name and IP address resolve to the same URL, It means, the website can be accessed via its domain name (http://example.com or http://www.example.com – you can fix this via 301 redirects) and at the same time it can be accessed using the IP address as well. But it is considered minor depending on your level of case, which can be refrence from your webmaster tool or search console, by defaut most search engines will attempt to define the canonical URL for a website they classify as duplicate of another on your server.

The canonicalization problem occurs when a website’s IP address and domain name display the same page but do not resolve to the same URL. This behavior is not searched engine friendly, because the spiders are unsure as to which URL is the correct one (If I put it right, which page is a Canonical one among the set of pages with the same contents). The search engines don’t like duplicate content which makes it important in SEO, but nowadays the easiest way to resolve this is by adding the rel=canonical link tag in your header to point to the original content you want the search engine spider to index.
A ratio of anywhere between 25 to 70 percent is considered to be a good Text to HTML ratio. The percentage determines the visible text content ratio as opposed to HTML elements and other non-visible information of the website. Most of the websites with high search engine rankings have a large amount of visible text compared to their coding, so our tool will analyze your keyword ranking with the top 10 SERP results pegging you with their HTML/text ratio so you can either add or reduce your content for a better chance of having your content being considered for ranking for the same keyword.
Favicon image is off no impact to SEO but merely a form of website branding identity, However, there are indirect benefits for your pages' SEO: Increased Usability Of Site: Usability of a site correlates to higher search engine ranking.
Favicons are the small square images that are usually displayed before the URL in the address bar of a browser, in the browsing tabs, and next to the site name in a users list of bookmarks. Usually, they're just the brand or website logo shrunk down to 16 x 16 pixels, but any image can be used to represent a brand.
Similar to the IP canonicalization in terms of SEO impact, the Domain IP reflects on two things; having a mix of relevant and branded words to create a short, concise, and click-worthy domain name will significantly increase your chances of ranking well in search engines and also having a hosting server location (IP address) that is closer to your target is also beneficiary, the futher your domain IP is the slower your website gets. IP addresses are essentially the code that allows all devices (computers, phones, servers, etc.) to 'talk' to each other via the internet no matter their location. IP addresses are one of the most important things in technology today. Using a Dedicated IP address has no impact on your website's SEO or google rankings. A dedicated IP address will not improve the speed of your website.
Whois Look up is not an SEO Factor but as an indirect impact like the DOMAIN IP ADDRESS factor. Whois data shows Google, along with anyone who queries the Whois Database, the website owner’s contact information for any registered domain on the web. This builds a trust factor and helps build your online reputation as well, there as been a lot of debate on whether a WHOIS data base that is classified private do send low trust signals to the search engines or not.In our opinion we do feel it is not a good statement for the website and business as this show that the business has something to hide.
Hence, a domain name with a PRIVATE WHOIS and no contact or detail will be a red flag to anyone including search engine, in their fight to reduce spam and fradulent websites, WHOIS look up tool is gradually becoming an essential element in the SEO world.
Web page declartion is doesnot have an SEO impact but can be of effect indirectly, when the serch engines spider are oblivious of the type of webpage they have access to, it becomes blurry for them to understand the content type. A Document Type Declaration, or DOCTYPE, is an instruction to the web browser about the version of markup language in which a page is written. It is also advisable to declare your website predominant language "HTML lang=en" which is followed after the DOCTYPE!, this signifies that the webpage is in english and not neccessary specify en-US or en-UK. Another thing of note is to hide the frame work of your pages using php.ini and turning expose_php = Off, this helps to secure your website against hackers seeking to know the version of your web pages.
The description length is calssified as a minor fatcor as it no longer carries weight as before, due to the fact that searche engines now employ the use of matching search phrases with body content, while ignoring the description meta-tag, the only network that might probably rely greatly on the description meta-tag will be social media websites similar to the keyword tag (decrepitated tag), that take a copy of your webpage description and share on your social handles along with the webpage media-card (Twitter only) or image (Facebook and others). Sometimes search engine do display the description meta-tag and it is advisable to use 155 characters for desktop search and 120 characters for mobile search to avoid truncation of your sentences.
The emphasis tags are tags that add an extra value of relevance to a text they are being used on, similar to the headline tags, they are used mainly to highlight importance of a focus keyword, and are very useful in SEO and classified as a minor SEO factor, but when used right in creating content, you can rank perfectly well for the exact match keyword, examples of emphasis tags are as follows; em, bold, strong, blockquote, pre, code, ul (ol,li), i, cite, mark, and dfn.
This is not an SEO factor but it is used as a technical SEO bridge to help improve website performance and security is one of the deal alongside cyber security. HTTP Response Headers allow server to pass additional information with the response, which instruct the browser how to behave when handling sensitive contents and data's of the application. Http response security headers provide an extra protection layer which help to mitigate vulnerabilities and attacks, our tool will analyze all the header security responses to make sure you are up to date with the latest cyber security issues surrounding the types of attacks that your site is most likely to come across. These headers protect against XSS, code injection, clickjacking, etc
Recommended Read: HTTP Security Response Headers For web Security
This is a minor seo factor that needs to be implemented on a regular or frequently, especially on static website pages, this in contrast translates that we need to update even our stale contents and once in a while link old post to new post. The freshness factor is a part of search engine algorithms that gives priority to newer more recently updated content for some search queries. The freshness factor stops outdated, highly ranking pages from appearing at the top of page 1, when newer recently updated content is more relevant to the search query.
Breadcrumbs are a secondary navigation aid that helps users easily understand the relation between their location on a page (like a product page) and higher level pages (a category page, for instance). A breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively. Having them can also help in improving your organic click through rate, adding breadcrumbs to your web pages can aid you to rank better on search engine ranking position, it work best for websites with categories or feature services to easily display them along their search queries on search engines.
LSI (Latent Semantic Indexing) keywords are words that are related to a main keyword and are seen as semantically relevant. If your page's primary keyword is 'credit cards,' then LSI keywords would be things like “money,” “credit score,” “credit limit,” or “interest rate.” LSI KEYWORDS are crucial factors in content marketing and can be used exclusively for fresh content algrotithm ranking, utilizing them correctly can get your webpage ranking for more broad keyword ranking, they help your focus keyword rank better as well in your title tags and headings sentences.
The word count is an indirect SEO factor that impacts on a website content quality when compared with the other top 10 pages ranking on search engines, and from all of these studies point to the same thing: that the average word count for content in the top ranking positions is generally between 1,000-2,000 words. The word count is the number of words in a document or passage of text. Word counting may be needed when a text is required to stay within certain numbers of words. This may particularly be the case in academia, legal proceedings, journalism and advertising.
The country specific TLD is a minor seo factor that tends to provide esssential information about a website local targeted audiences. When a domain name carries it's countrys' TLD it is quite obvious that the website components are geared towards local content and as such will be a better prefrence for search engines targetting local search queries, eg .co.uk, .in, .com,.au etc are all classified as country TLD where a .com is classified as a general or US country TLD not to be confused with the .US which is also a US country TLD, there are other ways to claim local search engine queries and one of them is to have a local country TLD.
A Website Online Reviews has little to no impact on your SEO ranking factors, but do have an impact in your local search. Online website review are solid recommendation about your website services and are good way to shwocase a good onine reputation about your website business services, with a website review from various sources your website services are easily pegged for the rated services you provide and increases your organic CTR, a very good example will be Google Business reviews, and Facebook Business review, just to mention a few. Most times a search about your business or website do produce reviews results if you apply the right schema to your webpages.
The Email Obfuscation is an online security precaution taken against email scrapers inother to avoid unsolicited emal spamming (It has no SEO benefit) from web spammers. Not having your email linked or visibile on your webpage is deemed a good webmaster practice among other web design practices, hence a recommendation factor for all webmasters to employ on their web pages to stop displaying their emails on their webpages.
Local search mapping is a minor seo factor feature. it functions to measure your local SEO impact in your region with respect to global ranking, and to do so their are factors that are considered, starting from your local directory lsiting, your local mapping if linked to your social and your website utilizes the Google map, your TLD if any all pointing to your location of operation, with this information search engines can easily filter your local search query to your website.
And there as been a school of thought that if you perform well in respect of your local organic CTR for a local search phrase you are likely to be placed (tested) for the same keyword on a global search quesry scale.
Content syndication is not an SEO factor but an instrument in improving awarnesss and building back links, especially if you are utilizing authoritative websites to execute your content syndications for visibility and awareness. Most content syndication platform have high authoritative domains that they easily rank for content published on their website as long as a link back to your website can be located on them they can provide one way link to your website, and because most do provide social integration for auto shrae and auto post, you can leverage on your social awarness with them as well. How do they benefit you? Simple they ran for intended keywords pointing to your website and hence provide organic CTR to your website for read more information, this alerts the search engines that you are the author of the content and with time you start outranking the syndication platform (but you might need to build more links to your content), to easily rank on search engines for fresh content, content syndication platform is the best way to go.
This as a major impact in SEO and not an SEO factor, as we have seen content sysndication purpose, we need to touch on it's disadvantages. The major issues surrounding content sysndication is duplicate content, infcat we have various types as stipulated by Google in the search console dashboard for coverage issues. Duplicate content can arise from bad 301 redirect, no canonical of the original content or link back to the original content , plagiarism and URL with meta-tags duplicates are part of duplicate content classification that can impact on a website's SEO impact. The duplicate impact can attract a penguine algorithm penalty from Google, so always scanning and searching your websites from time to time to avoid this penality is advisable.
Organic Keyword CTR is a debatable SEO factor. But we are going to touch on a simple case of having an illustration of two websites ranking on the first page of Google for the same keyword, now one has a better CTR and low bounce rate (meaning the user didnot close the webpage and come back to Google to click on another result) than the other top 3 results. It is common sense for the search engine to place such a high performing page above this top 3 websites, hence the rule of SERP (search engine ranking positions), so providing high content that are related to keyword queries is the key to performing well on first page search results and can relatively help you with your ranking positions as well.
Web accessibility, or eAccessibility, is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed.


Ways Web Accessibility and SEO Work Together

  • Accessible Design Enhances User Experience.
  • Better Page Titles Help Screen Readers and Searchers.
  • Good Header Structure Establishes Content Hierarchy.
  • Descriptive Alt Text Provides Both Context and Keywords.
  • Anchor Text Sets User Expectations and Improves Page Relevance.
  • Video Transcriptions Help Your Videos Get Indexed.
  • Schema Markup Helps Rich Media Content Get Noticed.
  • Sitemaps Help Users and Search Engine Crawlers Navigate Pages.
A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Anchor text is the clickable text in a hyperlink that points to another webpage, majorly was a part of SEO factor but now demoted as a minor factor in SEO due to it's abusive usage, it is the foundation of outbound and inboud links and the categorization of dofollow and nofollow links. They are served as navigation links, or placed in a button code. The best practice when using an anchor text is to include the major keywords into your anchor text are one of the many signals search engines use to understand what your page is all about.
Content optimization is where high quality and relevancy comes to play with your webpage in analysis with word count and keyword prefrence, content keyword structuring our tool analyze your web page content to make sure your content are in correlation with your choice ranking keywords and not to fall short with thin content, but high quality content search engines will love. We also look at the the quality of your content and compare with the top 10 search results on search engine first page results to be sure you are not being spammy, longer content with useful content do have better prefrences than low quality content with few word counts.
Recommended Read: Content Marketing Strategy

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