Latest Entries


Olatunji Adetunji

Digital Marketing For Business Promotion

2023-01-23

Digital Marketing For Business Promotion. If you are running a business in today's world and do not have a reference for it online, then you might need to reconsider your options in that regard, executing digital marketing for businesses is now a standard for marketing professionals. You might find this a bit unclear but we now have different sources to promote one's business via the internet. We have social media sites, search engines, pay-per-clicks, blogging, Smart TV paid ads, online cable advertisements, etc.     The most exciting part of this is that if you...

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Olatunji Adetunji

How To Write Good Engaging Content

2023-01-13

How To Write Good Engaging Content For Blog. There are several ways to write attention-grabbing good engaging content for your blog or website, especially for your social media content like Linkedin, Facebook, etc since most of these types of social content can accommodate up to 500-word counts. You can read more on The Different Types Of Social Media Platforms The first thing you would like to consider when writing a blog or social media content is to view your article from a reader's perspective, ie, you will want to have them stick around longer and find the intriguing...

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Olatunji Adetunji

Types Of Email Marketing Campaigns

2023-01-11

The 4 Types of Email Marketing Campaigns Every Marketer Needs To Master. Email marketing is not a new way of marketing content to prospects or leads, on the contrary, email marketing is more of a retention and soliciting marketing tool. You can basically use email marketing as a tool used for creating groups of similar like-minded communities, somewhat like the way you do with your social communication platforms like Whatsapp, Telegram, Facebook, and Linkedin. Hope you get my drift. So in other words, email marketing can serve as a means of communication alongside other platforms, it can...

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Olatunji Adetunji

Does AI Content Rank In Google

2022-12-29

Can Content Written by AI Rank on Google? This is a very trending question especially if you are a blogger, most newbies in a content generation are easily swayed by the new disguise of AI content writing, and the most palatable sales pitch used is that AI content can easily rank on search engines like Google. This is far from the truth, as we now see a surge in AI-generated content on the internet. "The use of AI is taking an upward trend towards improving both the quality and quantity of creating content. It is forecasted that between 2020 and 2027, AI will see a growth...

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Political News

Reactions trail Buhari - I Have done My Best as President

2022-12-14

Reactions trail Mohammadu Buhari's speech in the United State of America - I have done my best as President. President Muhammadu Buhari said he has done his best for Nigeria. The statement came during a visit by the Secretary-General of the Abu Dhabi Forum, Sheikh Al-Mahfoudh Bin Bayyah, and his deputy, Pastor Bob Robert in Washington DC. Recall that Buhari alongside his team which includes the minister of foreign affairs, Geoffrey Onyema, Bauchi State Governor, Bala Mohammed, senior special assistant to the president on media and publicity, Garba Shehu, and other prominent cabals...

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Olatunji Adetunji

How To Get More Followers On Instagram: 22 Tips To Try

2022-12-09

How To Get More Followers On Instagram: 22 Tips To Try. Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them or boost posts, but these tactics only work temporarily and can backfire over time. Instagram has become the go-to network for sharing photos and videos with more than active users today. As a result, having a high follower count can boost exposure and visibility for businesses looking to reach their target audience. Here are 22 strategies...

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Political News

APC Presidency: 5 Times Tinubu commits Political blunder

2022-11-28

Five times APC Presidential Hopeful, Bola Ahmed Tinubu goofed and retracted.   The race for Presidency has been on for a while now and the desire by different aspirants to occupy the number one office in Nigeria had taken another twist with clash and backlash among stakeholders. Political parties and their respective candidate’s hope to rule the country has remained a long-term driven ambition that many citizens look forward to even though everyone has a choice at heart. Regardless of candidacy, only one person will eventually emerge as the winner at the poll, hence...

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Olatunji Adetunji

7 Ways To Improve Local SEO & Attract New Business

2022-11-23

7 Ways To Improve Local SEO & Attract New Business.     There is a big difference between the way standard organic SEO works and the way we should approach it. Not only is searcher intent likely different, the algorithms Google uses to show the map pack differs from the main organic algorithms. In this article, I’ll be taking you through the ways you can win new customers and improve your visibility through local SEO. Top Ways To Improve Your Local SEO 1. Keep An Eye On Your Competitors’ Google Business Profile Q&As  (GBP)...

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Olatunji Adetunji

How To Generate Quality Leads For Your Business

2022-11-18

How To Generate Leads:10-Step Lead Generation Process Have you ever wondered how to commence your business online, after acquiring a website and putting all in place for sales activation? Yep, we all have been there before, and the best way to approach this is via the sales funnel system.  So, in today's post, I will be addressing the simple step-by-step strategies you can utilize to increase, and improve the quality of your leads by targeting the right set of audiences that is more likely to make a purchase of your product or service online. What is Lead Generation? Before...

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Olatunji Adetunji

The Different Types Of Social Media Platforms

2022-11-14

What are the Different Types of Social Media? 10 Types of Social Media Sites Online.  Social media sites are no longer the norms for socializing or networking or sharing info, instead, they have metaphors into a channel for business growth and influencer growth for publicity and viral content online. Most of the time, individuals tend to get updates and news worldwide on their social platforms like Twitter, and Facebook to mention a few, and co-exist with business or company updates on sites like Linkedin. The number of social media sites online dwarfs that of search engines in comparison,...

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Olatunji Adetunji

Difference Between Cost Per Lead and Cost Per Acquisition

2022-11-08

Difference Between Cost Per Lead and Cost Per Acquisition. The cost per lead is a similar term misused as cost per acquisition, this is why we have digital advertisers who want to know what is Cost per Lead (CPL) vs. Cost per Acquisition (CPA). Cost per lead (or CPL) is the total cost of generating a lead. This is in contrast to cost per acquisition (CPA), which is the total cost of acquiring one paying new customer or a closed deal. You can note that the latter is more specific on the leads that are actually converted as paying customers or generate sales from that lead. In...

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Olatunji Adetunji

Growth Hacking Marketing Strategy

2022-11-07

What is Growth Hacking Techniques Used In Digital Marketing? Growth Hacking can be defined as a mix of marketing strategies or techniques used to grow a business's overall goals at a low-cost value, it is the use of both conventional and unconventional means or experiments that leads to the growth of a business. Growth hacking is not a new buzzword, in fact, Growth Hacking was first coined by Sean Ellis, the founder, and CEO of GrowthHackers in 2010 — is a modern-day strategy to acquire maximum users by spending a minimum amount of money. Using growth hacking for...

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