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Olatunji Adetunji

How To Create A Digital Marketing Budget

2022-04-20

How To Create A Digital Marketing Budget. Creating a digital marketing budget in this 21st century where everything is going digital is a must, in fact, there is a better chance of your very first sale via digital marketing, why? because of the number of online audiences, you can easily target and reach. There are so many channels that a digital marketer can use to achieve their goals when it comes to delivering online marketing deliverables which may differ from one business requirement to the other. This is why it is solely important to understand the goals that are required to attain from...

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Olatunji Adetunji

The Difference between Inbound and Outbound Marketing

2022-04-14

Difference Between Inbound and Outbound Digital Marketing. The digital marketing era is already upon us, and all we can do is embrace it, and in doing so we need to understand the difference between Inbound VS Outbound Marketing. To do this we need to define what inbound marketing is and what outbound marketing is and how they can be implemented in digital marketing. Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations, and sales. It is considered to be an annoying version of the traditional way of doing marketing...

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Olatunji Adetunji

Credit Card Surcharge vs Cash Discount Processing Fee

2022-04-12

Credit Card Surcharge vs Cash Discount: Merchant Processing Fee. Credit card acceptance provides a feasible way for patrons to pay for goods and services without using cash. The added convenience is not equally rewarding for merchants who process the fees and offer cash discounts inclusive of a credit card surcharge fee. To offset the cost of card payment acceptance, surcharging and cash discounting are used by some store owners. In today's article, I will be looking at credit card surcharges vs cash discount programs and how these two affect merchant processing fees and their profitability....

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Olatunji Adetunji

Credit Card Surcharge vs Cash Discount Processing Fee

2022-04-12

Credit Card Surcharge vs Cash Discount: Merchant Processing Fee. Credit card acceptance provides a feasible way for patrons to pay for goods and services without using cash. The added convenience is not equally rewarding for merchants who process the fees and offer cash discounts inclusive of a credit card surcharge fee. To offset the cost of card payment acceptance, surcharging and cash discounting are used by some store owners. In today's article, I will be looking at credit card surcharges vs cash discount programs and how these two affect merchant processing fees and their profitability....

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Olatunji Adetunji

Types Of SEO Strategies in Digital Marketing

2022-04-10

Best Types of SEO Strategies In Digital Marketing. The best types of SEO strategies in digital marketing used for search engine ranking can be classified into the top seven known search engine optimization types. Since the dawn of search engines, there has been a sought-out focus work on getting enlisted on search engines for online visibility which translates to targeted online traffic visits to one's website. This type of audience is classified as a ready-made audience in digital marketing as they are searching for your service in quote unlike being shown your service, for...

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Olatunji Adetunji

How To Add Blog Website To Opera News

2022-04-04

How To Submit Your Website or Blog To Opera News Feed. Submitting your website or Blog content on Opera News Feed is a generic means to add more targeted traffic to your website. Opera News has a base user of over 50 million, and can arguably be reckoned with as a sure means of online awareness as a publication media outlet for website and blog owners. Getting your website or blog content to show up on the Opera Newsfeed is actually a manual process and not something that is done by oneself, unlike Bing News and Google News Feed submissions. There are two means of getting your content...

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Instaforex-Africa

INSTAFOREX FOREX TRADING REVIEW

2022-04-02

INSTAFOREX FOREX TRADING REVIEW. Instaforex is an online Forex trading platform built for forex brokers and forex traders alike, it does not matter if you are a professional or a forex trading beginner. InstaForex is an ECN-broker operating on the Forex exchange market since 2007 with over 2 million traders around the world. More than 1,000 clients open new trading accounts every day. InstaForex clients have access to a wide range of opportunities for effective and profitable trading on Forex. With 24/7 technical and customer support that is always at your fingertips. Even traders...

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Instaforex-Africa

Nigeria e-Naira wallet Explanation

2022-04-02

EXPLAINER: Still not clear about eNaira? Here are 10 key things to know. While the currency has taken off, many Nigerians still do not understand how it operates. These 10 points will help. On Monday, Nigeria’s, eNaira, was launched by President Muhammadu Buhari at the State House in Abuja. The eNaira was developed by the fintech company, Bitt, based in the Caribbean. At the launch on Monday, the Central Bank of Nigeria governor, Godwin Emefiele, said 500 million eNaira ($1.21 million) had already been minted. The CBDC’s digital currency app and its merchant wallet...

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Olatunji Adetunji

Social Media Listening vs Social Media Monitoring

2022-04-01

Social Media Monitoring vs Social Media Listening Does It Matter? Social media has become a vital monitoring and listening tool for brands and companies alike to help them track their brand mentions and gain insight on related trends affecting their product/services both negatively and positively. When it comes to social media listening and social media monitoring most marketers do not understand the difference between these two terms as both are mostly used interchangeably, so today I will like to explain what makes them unique from each other even though they are both correlated. Thanks to...

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Olatunji Adetunji

SEO Checklist For Blog Posts (SEO Checklist Template)

2022-03-30

SEO Checklist For Blog Posts (SEO Checklist Template). In my article, you will learn how to write an SEO-friendly blog post for SEO ranking on search engines, this is my complete guide to SEO CHECKLIST for Blog, WordPress, Wix, and Squarespace. The content in this blog post is the best to my knowledge and the most practical SEO guideline I myself have relied on over the years and a rule of thumb in creating SEO friendly blogs that easily rank for fresh content on search engines alongside a few of my focus keywords (ready-made SEO ranking). If you follow the checklist provided below you will...

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Olatunji Adetunji

Google Analytics 4 For Beginners: Reports Tutorial

2022-03-28

Google Analytics 4 For Beginners: Reports Tutorial (GOOGLE ANALYTICS 4 vs UNIVERSAL ANALYTICS). Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. This is the GOOGLE ANALYTICS 4 release date which is shown on all Universal Analytics user dashboards, and in this tutorial, I will be comparing Google analytics 4 reports vs Universal analytics and how to use Google Analytics 4 For Beginners. Google web analytics is a certified household name among web-masters...

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Olatunji Adetunji

How To Use Social Proof Marketing Strategy

2022-03-26

How To Use Social Proof Marketing Strategy. Social proof has been a marketing strategy for quite some time now, in fact, Wikipedia defines Social proof as a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice, and the concept is also known as informational social influence. While in marketing, social proof meaning covers a copycat intuition – when people shop, they look for reviews, recommendations,...

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